Radio has been around for over a century and even with the rise of digital, it is still a very powerful medium. Last year, the UK’s commercial radio sector reaped its largest ever annual advertising revenue total, with spending worth £645.8 million (Radiocentre). Radio advertising offers businesses a cheap and quick way to get brand recognition as well as measurable results. Furthermore, radio offers an efficient way to target an audience.
A huge benefit of radio advertising and what makes it so appealing to brands is that production and broadcast is so inexpensive. Most adverts only need one voice over, maybe two. At a low cost, brands can access sound effects and background music. Many stations offer free production to their advertisers, giving brands access to everything they need to produce a radio advert*. Furthermore, advertising on local radio is a lot more cost-effective than television.
Release Radio broadcasts on digital radio, all major online streaming platforms, smart speakers plus our own dedicated mobile app for Apple and Android devices.
You can advertise on Release from as little as £100 and reach a large audience – please email ten.o1701296922idare1701296922saele1701296922r@sel1701296922as1701296922 to find out more
*Minimum term required